TikTok is introducing a updated setting that allows them to lessen the quantity of AI-made videos appearing in their feeds. This move comes as the company disclosed that it currently hosts more than 1 thousand million content made with AI.
Pilot Phase and Launch
The update is being tested over the following weeks before a widespread rollout. This advancement comes amid a increase in AI content, driven by new video-generation tools.
AI Proliferation Online
It has been noted that approximately one in 10 of the fastest-growing content creators on another major platform primarily display clips produced artificially. A considerable share of this output is classified as low-quality AI content, a term for substandard, mass-produced content that is often absurd or bizarre.
“We know from our community that a lot of users like content created using AI tools, including digital art to educational videos, and we want to give people the power to adjust the amount of that, depending on their own likes,” commented a platform representative.
AI on the Platform
TikTok disclosed that there are now 1.3 billion videos on its app labeled as AI-generated. Collectively, in excess of 100 m pieces of content are submitted to the service daily, making AI-generated material a relatively small portion of its complete catalog.
Customizing Your Feed
Viewers will be in a position to limit or boost the level of AI content they watch by accessing the topic control option in the platform and selecting AI-made media. Other topics that can already be modified under the filter encompass news, clothing, beauty, and movement.
Content Labeling and Policies
Its rules mandate content makers to tag convincing AI-made content, and it prohibits harmful fake videos of well-known individuals or emergencies. Any believable AI video that is unmarked can be taken down under its user guidelines.
In addition, the platform will henceforth apply an “AI-made” tag to content produced via its proprietary AI systems, or identified by an collaborative effort for spotting AI-generated material. This action is designed to deter users from attempting to bypass the labeling process.
AI Literacy Programs
The company is also launching a two million dollar AI literacy fund for professionals and organizations to produce learning resources about ethical AI use. This program will benefit educational bodies focused on teaching coding and technology.
Platform Protection
The platform has justified its safety measures, during discussion over proposals to lay off hundreds of content moderators in the United Kingdom. TikTok is expected to reduce 439 jobs in its trust and safety division in its British office, with worker representatives and digital protection specialists voicing alarm that people are being substituted by machine-led review.
A trust and safety lead stated that people-led review would still have a role, but artificial intelligence can shield workers by filtering out the most distressing content before it gets reviewed by humans. The platform reported a 76% decrease in disturbing and violent content handled by safety staff over the past year due to the use of its machine learning processes.
“We think that it’s essential to integrate people and machines to ensure user safety,” she said. “We’ll have humans as integral to the approach, but we also think it’s extremely critical to minimize viewing of harmful content as swiftly, which is why a lot of the machine support is proving valuable process content quickly.”
